Hi,
Adobe Insight (Data Workbench)
SFO, CA
Long Term
· Evaluate business goals and objectives from multiple business teams and develop tracking/tagging strategies for measuring online metrics
· Responsible for creating technical implementation specs for SiteCatalyst and working with development, CMS and Ensighten teams on the implementation.
· Responsible for creating dimensions, metrics and dashboards in Data Workbench based on the Key Performance Indicators provided by the business line.
· Responsible for creating testing artifacts and performing quality assurance tests on tracking implementations
· Extensive dashboard development in both Site Cat and Data Workbench based on Business Lines KPIs.
· Assist with tracking and improving the results of marketing campaigns
· Provide best practices to business lines in solving web analytics platform strategy and technical needs
Sincerely,
Vinni
Sr. Team Lead
Swift Solutions Inc
732.218.7422 (Desk)
vinni@swiftsol.com (Email)|www.swiftsol.com (Website)
https://www.linkedin.com/pub/vinni-s/101/59a/b93
Certified Minority Business Enterprise (MBE)
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